Award-Winning Campaign Elevates ATI Technical Services
ATI Technical Services is proud to announce that its integrated marketing campaign has been honored with a 2025 MarCom Gold Award in the category of Strategic Communications | Marketing/Promotion Campaign. This recognition highlights the success of a comprehensive initiative developed to promote ATI of NY’s specialized service division and drive engagement for annual service contracts.
The MarCom Award recognizes the strength of a fully integrated 360º marketing campaign designed to increase awareness of ATI Technical Services and clearly communicate its value to customers. Developed in partnership with SMM Advertising, the initiative combined strategic messaging, digital outreach, and traditional marketing tactics to deliver measurable results.
The campaign includes:
- A dedicated ATI Technical Services website
- Social media marketing
- Digital display banner ads
- Email outreach
- Spotlight placements on the ATI of NY website
Together, these elements created a unified presence that reinforced ATI’s unique position as one of the few companies offering both equipment sales and expert boiler room technical services—a combination that sets ATI apart in the industry.
Showcasing Expertise and Driving Engagement
At the core of the campaign was a focus on educating customers about the value of proactive maintenance and annual service contracts. The messaging positioned ATI Technical Services as a trusted, full-service partner capable of supporting clients throughout the entire lifecycle of their boiler room systems.
The dedicated website served as the campaign’s central hub, while coordinated digital and traditional efforts worked together to drive traffic, increase visibility, and convert interest into action. This strategic approach strengthened ATI’s brand presence and reinforced its reputation for reliability, expertise, and comprehensive service solutions.
A Strong Partnership Behind the Success
This achievement reflects the strength of the ongoing partnership between ATI of NY and SMM Advertising. By working collaboratively, both teams were able to align on a clear vision and execute a campaign that effectively communicates ATI’s value to its audience.
Much like the success of ATI’s award-winning website developed with SMM Advertising, this campaign demonstrates how a unified strategy and creative execution can elevate brand visibility and drive meaningful results.
“We take great pride in the expertise and reliability that ATI Technical Services brings to our customers,” said Frank Morgigno, President and CEO of Applied Technologies of NY. “Receiving a MarCom Gold Award for this campaign underscores the impact of our partnership with SMM Advertising and our shared commitment to excellence.”
About the MarCom Awards
The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 7,000 print and digital entries are submitted from dozens of countries.
MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they create pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.